Do the Palm Oil Conga!

Ashley’s new commission for Chester Zoo, “The Palm Oil Conga”, is live!

Her new song celebrates a commitment to sustainable palm oil, and details how the unsustainable production of palm oil is one of the biggest threats facing the forests and wildlife of Borneo and Sumatra. For more information on the Palm Oil Challenge, visit https://www.chesterzoo.org/support-us/palm-oil.

Czech Republic Sings for Songbirds

As part of the European Association for Zoos and Aquria (EAZA’s) Silent Forest Campaign, children across the Czech Republic have been rewriting and performing Ashley’s original song “Sing for Songirds” in Czech!

Songbirds in Asia are threatened with extinction due to excessive and strongly cultural rooted consumption of wild songbirds for trade, songbird competitions, pets, export, traditional medicine and food. This campaign aims to save a growing number of songbirds by increasing knowledge, awareness and commitment to do action within and beyond the zoo community.

Learn more about the Silent Forest Campaign.

AmaSing performance at Chester’s Storyhouse

Ashley’s song “Sing for Songbirds” was performed as part of AmaSing’s 2018’s concert at Chester’s Storyhouse. The song, commissioned by Chester Zoo, was written to raise awareness of the plight of Asian songbirds, including that of the Black Winged Starling. The song was performed by over a thousand children.

AmaSing works collaboratively with educational establishments including primary/high schools, colleges, universities and art specialists to develop and enhance children’s wellbeing, confidence and self-esteem. It also supports professional development for teachers and training teachers in developing skills and opportunities to deliver singing, music and arts in the daily school curriculum.

Learn more about AmaSing.

Sing for Songbirds

This year I had the pleasure of working alongside Chester Zoo on their “Singing for Songbirds” campaign.

In parts of South East Asia, the tradition of capturing and caging songbirds is still very popular. This practice initially led to the critical engagerment of just a few prized songbirds, including the Javan Green Magpie, Black Winged Starling, and Bali Starling.

Tragically, the capture of wild songbirds for this tradition is unsustainable, and now encompasses all birds, irrelevant of colour, song, size and most importantly conservation status.

I was thrilled when I was contacted by Chester Zoo and asked to write and record a song to help create more awareness about the threats to songbirds, and to inspire young conservationists.

For more learning resources visit: www.chesterzoo.org/songbirdsresources

www.chesterzoo.org/singforsongbird

*** This song will soon be available as a charity download. All proceeds will go directly to the Sing for Songbirds conservation effort.

After the Album

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At the Take Back the Fire album release party. Photo by Neil Herbert.

Sometimes it takes a while to appreciate things.

Clutter isn’t always physical. It’s not always in the form of odd socks and boxes and dirty dishes. Sometimes it’s mental, as well.

For me, the time surrounding the release of my latest album, Take Back the Fire was cluttered.

There were rehearsals, studios, deadlines, websites, updates, crowdfunding perks (knitted SCARVES, scarves, and more scarves!), more social media updates, newsletters, posters, a release concert, tickets, more rehearsals, accounting, and more social media.

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I raised over £1700 using crowdfunding toward the production of Take Back the Fire. Planning and running the campaign took up even more time than recording the album.
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Preparing for a live on-air performance at BBC Radio Lancashire before the album release.
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Oscar and I. Taking rehearsals very seriously.
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Between-rehearsals crash.
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Scarves I made for my crowdfunding campaign perks.
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Album release party tickets arrive. With support act, Oliver Townsley.
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Arriving at Parr Street Studios. Ready to rock’n’roll!

 

As an independent, unsigned musician, I basically had to do the work of the band, agency, label, management – the works. And it can be pretty intense.

I taught myself to build websites, use mailing list platforms, and became my own P.A., drawing up rehearsal schedules and sorting travel logistics. In the meantime I was rearranging music and finishing off song lyrics.

It’s an extremely varied and interesting job, and I really love it. But I think that somewhere in the midst of the hustle and bustle, the joy of the actual music got a little lost. I was so focused on trying to decide whether to resolve a chord progression that I didn’t take time to really appreciate how much I enjoyed playing music that I loved with my friends.

Somehow, we turned the songs in my head into real, tangible tracks, and with the help of the people around me I was able to realise these songs fully. I gained more confidence in in my own ideas and musicianship.

 


For some reason tonight, I sat alone and listened to the alum. Properly, I mean, for the first time since its release, front to back.

Without deadlines, or promoters, or rehearsals to worry about, I just listened.

I thought to myself, “This is my art, my experience. And it’s exactly as I wanted it to be.”

I probably should have done it sooner – but as an independent artist, the excitement, buzz, and to-do list of an album launch wasn’t something I was prepared for. The production, duplication, bookings, PR – even as a minor league player, I found myself running out of the time and energy required to deal with the stress that ensued.

 

Because the album came about very suddenly and organically, I had no real plan in place for its release and promotion, and no money in the bank to finance such a huge project.

Thanks to our indiegogo contributors, we raised a lot of funds toward the album’s production, but I was still forced to work for six solid months to earn enough money to cover the rest. And this, too, was stressful and made me resent spending time with the record, somehow.

But this isn’t a post about lessons learned (although lots of lessons were learned). I’m just taking a moment to reflect on the whole process, and . . . to, well . . . enjoy the final product.

For the first time, it’s sinking in: this album could be my (second)* greatest achievement.

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*(My greatest acheivement was parallel parking my car like an absolute boss last week on Northgate Street. See above photo, taken by me, because I was just that proud.)

I’m glad I was able to revisit to this album and fall in love with it. I’m so impressed with the incredible musicianship of the band and the amazing production (by Russell Cottier and Daniel J. Logan).

Maybe it’s not the most ground-breaking, or the most radio-friendly, or the most profound. You may not even like it all!

But it’s honest, and it’s true to my voice and to the spirit in which each of these songs was written, and I couldn’t be happier.

Now, as I prepare myself to dive straight back into the manic, tangley world that is the unsigned music business (I’ve got a tour to plan!!!), I feel at peace knowing that I’ve been able to take the space and time I needed to appreciate the beauty behind the chaos.

With the help of my friends, I have worked hard to make an album that I am so, so proud of.

It’s the best feeling, to be able to say, “I made this. This is me”.

Take Back the Fire is available from:
CD: http://ashleyfayth.com/shop/
iTunes: https://itun.es/gb/fj058
Amazon MP3: https://goo.gl/ht1ity
Google Play: https://goo.gl/HjFWJC

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